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Toys and Big Data By @JimKaskade | @BigDataExpo #IoT #BigData
For decades, children’s “digital experience” was essentially limited to watching television or listening to music

“Dad, if my character dies in the game, would I die in the real world?”

What a beautifully naive question that my son, Trevor, asked me during a son-dad conversation about how games might change over the years.

Earlier last year, Mattel’s CEO, Bryan Stockton, was fired. After three years, it was clear that Mattel was continuing to be challenged with sales weakness, and lower gross margins, which drove down shareholder value.

As parents, we ALL know that it’s a very competitive toy aisle, and our kids are much different than we were at their age.

Mattel’s toys haven’t been “good enough” at a time when peers like Hasbro and Lego continue to report higher and higher sales. It’s not just Mattel. Nintendo, the one-time market leader video games brand best known for legendary characters like Super Mario, has been struggling to keep up with the times as mobile gaming explodes and “next-gen” consoles become cutting-edge.

So what’s happening to the toy market?

Ken-And-Barbie

A New Toy Generation
I grew up as a child of the RPG generation (Role-Playing-Games), starting with my own “Ken and Barbie” equivalent with my Hasbro Stretch Armstrong. I then graduated to the Lego era (starting with my Grandma’s Legos from Berlin), to my favorite era of HotWheels, and then Mattel Tyco Toys slotcars (by the 1980s, Tyco dominated the electric slot car racing market as well as the radio control category. Mattel acquired them in 1997).

I had a wonderful childhood of imagination where I played the roles of many super heroes on many adventures. As parents, we forget how wonderful our “inner stories” and games were.

“Dad, I’m busy right now. I’m in the middle of a story.”

My son would stare out the car window telling himself a story….imagining himself in the middle of some wonderful scene…something he thought up as part of his own imaginary world. I love watching him and his brother, Devon, role playing battles, creative worlds, that they both dream up daily.

So why isn’t Ken and Barbie, MegaBloks (Mattel’s version of Legos), and their many other brands like BOOMco not fueling this new generation of creatives, like it did mine?

How Are Kids Engaging Today?
I’ve never graduated from being a kid. Some of my friends say that I’m just a kid in an adult body. I recall telling my high school friends that I couldn’t wait to have children, just so that I could play with their toys.

Clearly the answer to the Mattel dilemma varies a bit based on age. However, there is a common theme, starting even with the youngest children – It has to do with the fact that most of our world is becoming digital.

For decades, children’s “digital experience” was essentially limited to watching television or listening to music. Few parents complained about a child becoming addicted to listening to music, or being addicted to television. However, it has now been a growing concern among parents, and has now extended beyond TV.

Today, parents not only need to be vigilant about how much television their children watch, but the many other forms of media coming from the internet, smart phones, iPods, iPads, Wii games, and the like.

Kids today spend over 50 hours of “screen time” every week. In our family, “screens” include the TV, any computer device, and any phone. Kids will go to many extremes to get on a “screen”.

“Trevor…Devon, where are you?”

My wife will call my boy’s names to find out where they are in the house…only to find them tucked under the crawl space under their beds hiding behind their respective screens.

The media content they consume has a profound impact on their social, emotional, cognitive, and physical development.  Learning how to use media and technology wisely is an essential skill for life and learning in the 21st century. But parents, teachers, and policymakers struggle to keep up with the rapidly changing digital world in which our children live and learn.  Now more than ever, they need a trusted guide to help them navigate a world where change is the only constant.

RPGs Evolve to MMORPGs in the Digital Domain
Role playing with action figures has evolved into a suite of digital and virtual environments that provide massively multiplayer online role-playing game experiences. Why wouldn’t my kids want to move from playing with their lego figures to playing minecraft with a host of their friends? In fact, games like Wynncraft and Phyria are bringing digital games for kids to a whole new level. But this all scares me.

Do I want my kids to connect with their friends through a screen….or, rather, be outdoors with their favorite toys? In both cases, their creative natures are fueled. I’ve seen some very creative minecraft worlds constructed by both boys. But I’m torn. I think I’d prefer to see that same “world” constructed in legos in the backyard, hidden under a wood box with rocks on it. Wouldn’t you?

How do we combine offline and online experiences, providing a healthy balance?

Toys + Gaming = IGTs (Interactive Gaming Toys)
According to the NPD Group, three out of four parents (77%) stated purchasing an IGT, a new generation of toys, was worth the investment compared to other types of toys or games that could have been purchased. Almost two-thirds of parents stated that they are extremely or very likely to purchase a new IGT game (65%) or a new character (67%) in the next six months. So what is an IGT?  Also known as “Toys to Life“, it’s an approach where our children’s toys become more real:

  • LEGO Dimensions: Lego Dimensions is an upcoming Lego action-adventure video game developed by Traveller’s Tales and published by Warner Bros. Interactive Entertainment, for the PlayStation 4, PlayStation 3, Wii U, Xbox One, and Xbox 360. LEGO has grown the dollar share of females in recent years. So, with LEGO Dimensions there is potential to shift the IGT consumer to be slightly more female.
  • Star Wars with Disney Star Wars 3.0: Disney Infinity 3.0 is an upcoming action-adventure sandbox video game published by Disney Interactive Studios and LucasArts for the Microsoft Windows, PlayStation 3, PlayStation 4, Wii U, Xbox 360 and Xbox One, and the third installment in the toys-to-life Disney Infinity series. Star Wars has cross-generational appeal, playing into the fact that IGTs target parents as well as children.
  • Amiibo: Much like Star Wars, Nintendo’s cast of characters has a cross-generational appeal to gamers. Many gamers grew up on Mario and Zelda, which has the potential to draw in a new, potentially older consumer into the IGT space.
  • Skylanders: Activision created this gaming segment, and each year they have innovated on the initial Skylanders concept. Ideas like Swap Force and Trap Team added new gameplay elements to the experience in recent years. Though details are scarce on a new Skylanders, I am looking forward to seeing what Activision has up their sleeves (likely to be revealed at E3 this year) and how it could also expand the market.

These are a combination of toys and digital games, combining the physical and digital worlds. It’s an interesting direction…one fueled by the interest of the next-generation child.

Toys & Big Data
CEOs of fortune 1000 companies all over the world invite my team into the board room to discuss how information (data) can help them truly become digital. Why? Because they know that data is at the center of their business. Data is at the core of a future suite of digital applications delivering new customer experiences.

This is all about “re-imagining” your business, by starting with the customer’s digital experience. In this case, it’s our children.

If you were Christopher Sinclair at Mattel, what would you be dreaming up for your children’s world of toys? Lets imagine a combined physical and virtual world that provides a completely new digital experience for our children. This is what Mattel’s senior team has begun.

In February this year, Mattel announced that it will offer “experience reel” cards that will offer exclusive content that will be available as a Google Cardboard application, specific for Mattel customers. This means that you can wear Mattel toy glasses and combine your physical and virtual worlds. You can enter into Barbie and Ken’s virtual world.

Imagine your children taking your home and painting it with colors they like, adding virtual furniture they prefer, hanging their own art on the walls, interacting with their favorite characters in various rooms.

Mattel also announced its partnership with San Francisco startup ToyTalk, which through a cloud-based app can enable your toys to have conversations. This supports the idea of conversational play. The doll uses speech recognition to record your kid’s conversations and store them in the cloud. The doll records any human speech it detects in an effort to intelligently respond. So, any human conversation within its hearing can be stored in the cloud and analyzed. On Christmas Day, Barbie could ask a child what they received from Santa. Or Ken could ask, “What do you want to be when you grow up?”

Digitally-enabled toys? Digitally-enabled play experiences? Combined physical and virtual worlds? MMORPGs? IGTs?

I’ve been involved with data and analytics infrastructure since I can remember….the early 1980s. I’ve been trained on the nuances of how to collect, store, analyze, and operationalize data for a variety of use-cases for my entire career.

What I see, is an infinite number of opportunities to leverage data for a host of new educational, personalized, engaging toy applications. When you know what your child is thinking, interested in, worried about, toys can become a gateway for not only a personalized experience (e.g. when a toy responds back to your child, addressing them by their name), but the toy can listen to their worries and alert us parents about opportunities to assist in addressing our children’s fears, their curiosities, their thirst for knowledge.

Toy makers can use the same information to better classify children, constantly improving on their toy designs, their games, their educational curriculum.

“Dad, can we turn our house into legos?”

Imagine….a digital world where anything is possible:

  • Your family is in a rush to leave the house. Your toddler starts screaming because he can’t find his favorite stuffed animal. You pull out your iPhone and receive a signal that the animal is in the bathroom upstairs. You retrieve it in two minutes versus an hour long, blind search.
  • Imagine all Barbie dolls have iBeacons. If there is another doll in the area (with another girl), you could find her to see if she wanted to play. iBeacons could take ‘hide n go seek’ or tag to the next level.
  • Turn the real world into a secret virtual game. With all players outfitted with a Mattel toy iBeacon on them, you can play an impromptu game of freeze tag, meet the new flash mob game, etc.
  • You’re at Comi-con (a conference for comic fans), and your child would love to “run into” their favorite character. Pull up the event’s application and see a signal where that character is. When you’re nearby, tell you kid to close her eyes and make a wish to see if we can make the character appear. Within moments, the character comes around that corner and a wonderful memory was just made.
  • A child walks down street with connected baseball glove. As he or she walks by houses on his way to the park, other kids’ connected baseball gloves start to buzz. They look out the window, see a neighbor kid heading to the park, and go outside to play a pickup game. Technology brings back the “good old days” when kids actually played games in parks with other neighborhood kids.

These are just a few fun ideas from Jen Quinlan, who brainstormed a few ways that iBeacon technology could be applied with real-time analytics, contributing to a new digital world with new interactive digital applications.

Read the original blog entry...

About Jim Kaskade
Jim Kaskade currently leads Janrain, the category creator of Consumer Identity & Access Management (CIAM). We believe that your identity is the most important thing you own, and that your identity should not only be easy to use, but it should be safe to use when accessing your digital world. Janrain is an Identity Cloud servicing Global 3000 enterprises providing a consistent, seamless, and safe experience for end-users when they access their digital applications (web, mobile, or IoT).

Prior to Janrain, Jim was the VP & GM of Digital Applications at CSC. This line of business was over $1B in commercial revenue, including both consulting and delivery organizations and is focused on serving Fortune 1000 companies in the United States, Canada, Mexico, Peru, Chile, Argentina, and Brazil. Prior to this, Jim was the VP & GM of Big Data & Analytics at CSC. In his role, he led the fastest growing business at CSC, overseeing the development and implementation of innovative offerings that help clients convert data into revenue. Jim was also the CEO of Infochimps; Entrepreneur-in-Residence at PARC, a Xerox company; SVP, General Manager and Chief of Cloud at SIOS Technology; CEO at StackIQ; CEO of Eyespot; CEO of Integral Semi; and CEO of INCEP Technologies. Jim started his career at Teradata where he spent ten years in enterprise data warehousing, analytical applications, and business intelligence services designed to maximize the intrinsic value of data, servicing fortune 1000 companies in telecom, retail, and financial markets.

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SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.

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[Oct 31 - Nov 2, 2017]


Big Data 2017 West
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Sponsorship opportunities are now open for Big Data at Cloud Expo 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and Big Data at Cloud Expo 2018 New York, June 5-7, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



Big Data Expo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
Big Data Expo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

Big Data Expo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

@CloudExpo Blogs
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual business failure.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous architectural and coordination work to minimize the volatility of the cloud environment and leverage t...
Digital transformation leaders have poured tons of money and effort into coding in recent years. And with good reason. To succeed at digital, you must be able to write great code. You also have to build a strong Agile culture so your coding efforts tightly align with market signals and business outcomes. But if your investments in testing haven’t kept pace with your investments in coding, you’ll lose. But if your investments in testing haven’t kept pace with your investments in coding, you’ll lose. Here’s why: Reason #1: Functional testing is one of your worst DevOps bottlenecks.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations and optimization to employee training and insights, all ultimately create the best customer experie...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. That means serverless is also changing the way we leverage public clouds. Truth-be-told, many enterpris...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering management. To date, IBM has launched more than 50 cloud data centers that span the globe. He has be...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant that knows everything and can respond to your emotions and verbal commands!
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers to house increasing amounts of storage infrastructure.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's application ecosystem, tweaking existing software to stitch various components together leads to sub-optimal ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. This leads to a waste of cloud resources and increased operational overhead.
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost and increase in speed. Sometimes in order to reduce complexity teams compromise features ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a leader in the space, it’s necessary to accommodate, incorporate, and exploit the new breed of enterprise...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and business benefits that cloud bursting provides, including increased compute capacity, lower IT investment,...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.